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FREE WORKSHOP 04: Sales and distribution for your fashion brand

FREE Workshop with Fashion Brand Consultant Natalie Binns.

You’ve poured creativity and passion into your designs – now it's time to get your products into the hands of customers.


Navigating sales and distribution can be one of the most challenging aspects of running a fashion brand, especially when deciding on the best business model and sales channels to maximise revenue. This workshop is designed to give you the insights and strategies you need to make informed decisions about how to sell and distribute your products.


Led by fashion brand consultant Natalie Binns, this workshop will provide you with a clear understanding of how to set up your business for long-term sales success, whether through direct-to-consumer (D2C) channels, wholesale partnerships, or a combination of both.

Workshop Highlights

  • Choosing the Right Business Model: Learn the various fashion business models available to you, from made-to-order to setting the number of drops per year, and deciding how many seasons to produce. Discover which model aligns best with your brand and target audience.

  • D2C or Wholesale? Explore the pros and cons of selling direct-to-consumer (D2C) versus going the wholesale route. You’ll gain an understanding of how each model impacts your margins, customer relationships, and brand visibility. We’ll also break down the key differences between e-commerce vs. physical retail, helping you decide which sales channels are the right fit for your business.

  • When to Wholesale: Learn when it’s the right time to start wholesaling your products, what retailers expect from your brand, and how to manage wholesale margins effectively. You’ll also discover how to leverage additional revenue streams to diversify and grow your brand’s profitability.

Who Should Attend?

  • Fashion Entrepreneurs & Startups: If you're in the early stages of your business, this workshop will help you choose the right sales strategy from the start, preventing costly missteps.

  • Fashion Brand Owners & Founders: Already running a brand? Learn how to expand into new distribution channels, improve your margins, and take your business to the next level with a well-rounded sales and distribution strategy.

Why Attend?

This workshop is designed to address the most common challenges fashion brands face when it comes to selling their products. Get clarity on:

  • Choosing the Right Sales Strategy: Assess which sales channels will work best for your brand, whether you’re looking at D2C, wholesale, e-commerce, or retail.

  • Understanding Retailer Expectations: Discover what retailers expect when they work with new brands, from product margins to marketing support, so you can set yourself up for success.

  • Managing Growth: Learn how to grow your brand sustainably by diversifying your sales channels and introducing additional revenue streams, without overextending your resources.

Register now

This workshop is an essential step for anyone serious about launching a successful fashion brand. Spaces are limited, so secure your spot today.



Missed the previous workshops?

Find out about our previous workshops and sign up to watch the replays:

  • How to Launch a Successful Responsible Fashion Brand [ WATCH NOW ]

  • Find Suppliers for your Fashion Brand [ WATCH NOW ]

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