Demystifying sustainability.
Building fashion brands of the future.
Better Fashion Consultancy, founded by Natalie Binns, is dedicated to helping fashion founders launch successful, responsible brands that make a real impact. We guide new and emerging brands through every stage of the process to launch and grow a successful fashion brand - from concept to delivery - while ensuring that ethical practices and sustainability are prioritised.
At Better Fashion Consultancy, we believe that building a brand that thrives both commercially and responsibly is essential for the future of fashion. With nearly two decades of experience in fashion buying, sourcing, and strategy, we help founders avoid costly mistakes, hit their commercial targets, and create lasting success.
Ready to learn more?
About Natalie Binns
Natalie Binns founded Better Fashion Consultancy after a successful career as a fashion buyer for global brands.
With nearly two decades in the fashion industry, Natalie has become a trusted voice on sustainable fashion, providing expert opinion for BBC Radio 4 Woman's Hour, Drapers and The Washington Post and contributing to the All Party Parliamentary Group for Ethics and Sustainability in Fashion.
Work With Us
Support for startups from sketch to delivery
Starting a fashion brand and worried you don't know what you're doing? Making costly mistakes?
With our expertise in commercial product strategy, sourcing, design and logistics, partnering with us means having someone by your side who has already all the mistakes and is ready to pass on the learning.
From sketch to delivery we take you through everything you need to launch and grow a successful responsible fashion brand.
Trusted by
.png)
Latest News
Client Feedback
Natalie Binns has been an invaluable asset to Jakke, providing exceptional guidance on sustainability practices.
Natalie's insightful recommendations, strategic approach, and passion for sustainability have not only positively impacted our brand image but have also fostered a genuine sense of responsibility within our team.
Working with her has been a transformative experience, and we highly recommend Natalie for anyone seeking a knowledgeable and proactive advisor in the realm of sustainability and fashion.